Is Outsourcing SEO Offshore a Good Business Decision?

Outsourcing SEO offshore is becoming increasingly popular as a practical option for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. This is no surprise considering the fact that both countries have abundant supply of skilled laborers in the field of information technology.

Naturally, projects offered to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the opposite happens in the east. Unfortunately, some western SEO companies responded by maligning the quality of SEO services provided by offshore companies. To some extent, their sentiments are understandable but if you pay a close attention to their logic, you will realize just how self-serving it is.

Offshore SEO Service Equals Poor in Quality

This is the first attack you will commonly hear from western SEO companies. Somehow this is true, in the same manner that it is also true in the west. What I'm trying to say is, not all offshore SEO companies deliver crappy services and not all SEO companies in the west are reputable.

On the contrary, offshore SEO companies are in fact better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They are not just housewives with minimal SEO training but they are highly skilled professionals with in-depth knowledge of SEO that has been acquired from intensive trainings.

In the Philippines, SEO professionals need to stay on top of their games. They go through a lot of trainings, seminars and workshops to have an edge over their peers, which explains why most of them have other skills like web design, graphic design, programming etc. This is a must if they want to keep their job. Why? Because competition is fierce. There are a lot of skilled SEOs but there's a few position to fill. In essence, when you work with SEO businesses in India and the Philippines, you are working with the bests.

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